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Marketing Success Library

Marketing Success Library

99 Cows by Seth Godin

"I wrote 99 Cows to help readers of Purple Cow see what I mean when I talk about “going to the edges.” Every single story in this eBook is about the edges. These are companies (big and small) and individuals (successful and not-yet-successful) who made the scary choice to be remarkable. As a result of doing something wonderful, out of the ordinary, or just plain weird, they’ve managed to create a product worth talking about. When I say remarkable, I mean just that. It’s worth talking about."